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Curate a Makeup Collection You Love with More Mindfulness (2020 Guide)

Curate a Makeup Collection You Love with More Mindfulness (2020 Guide)

If you find yourself prone to purchasing on impulse or often feel like you purchase products that are well-reviewed, popular, or buzzed about but don't actually find you love them like you feel you should, this list of tips might help you figure out how to better understand your own preferences and...

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How-to Buy Less Makeup: Guide to Makeup No-Buys & Low-Buys (2020)

How-to Buy Less Makeup: Guide to Makeup No-Buys & Low-Buys (2020)

With the beauty industry releasing more and more products and with greater accessibility to those launches, it's no surprise that some have felt like they've overindulged or have reached a point of saturation and are approaching future purchases with a more critical eye.? Whether you're on a makeup...

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How to Write a Helpful Review

How to Write a Helpful Review

Last week, we chatted about "what makes you leave a review on a product" and "what research do you do before purchasing" and it made me think about a few things with respect to product reviews (in beauty space, of course).

The way I approach reviews is an attempt to be more objective, and it's also...

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How Beauty Brands are Committing to Change + Next Steps

How Beauty Brands are Committing to Change + Next Steps

As brands have released statements over the last week, along with follow-up statements about where they're positioned today and what steps they're taking to commit to more equality and inclusivity as brands, I thought I'd share some ways I feel the beauty brands, and to some degrees, the community...

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Complexion Still has Room for Improvement

Complexion Still has Room for Improvement

First and foremost, consistency is really key in determining whether a brand understands the need for diversity or is only doing it because it gets them marketing points. A brand's product offerings should address the needs of a diverse community across all of its products, not just foundation or...

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How the Language of Beauty Needs to Change

How the Language of Beauty Needs to Change

The language we use is important and has consequences.? Adjusting our language (or being aware of the impact of language) is a way we can reduce harm as individuals on an on-going basis. By being aware of how the word choices we make and whether there's room for improvement, we really can make the...

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This or That | Critical Comparisons for Mindful Purchases

This or That | Critical Comparisons for Mindful Purchases

Have you ever seen two products and thought it was impossible to decide between the two of them? Do you have two similar shades in your stash but haven't been able to explain why one stands out to you over the other?

There are more obvious ways to compare between two products, like looking at the...

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Hidden Rainbow Balayage | New Hair for Spring 2020!

Hidden Rainbow Balayage | New Hair for Spring 2020!

Happy new hair for spring! I'm calling this one "hidden rainbow," because it started with the concept of rainbow hair but in such a way where it would be rainbow-esque regardless of whether it was up, down, curled or worn natural. Most pieces have two shades in a gradient but some have three and a...

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How-to Use Your Makeup Collection More Often

How-to Use Your Makeup Collection More Often

As new beauty products release at an ever increasing pace, sometimes it can get easy to forget what we have or favor new purchases over long-time favorites and other past purchases. Whether you have a streamlined set of products or everything but the kitchen sink, I think there's a tip that just...

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