If I need it, if it’ll sell out, and/or it’s not a brand that usually goes on sale. In my case, I usually purchase when things launch, but if I don’t–say it’s an older product range or just one I knew I didn’t have time to review when it launched–I may wait until there’s a discount.
If it’s a brand that seems to go on sale regularly–like every other month or something like that–and isn’t a product I’d expect to sell out any time soon. I’ll also be more inclined to wait for a sale on staple products, since I can plan purchases so I’m never “without” (like a...
I find keeping track of expenses/adhering to a budget along with having a list of what I want/need to be useful. These seem to help me stay more “on list” rather than getting excited over something just because it’s a “good deal.”
There are so many, and while many US-based brands ship internationally, often between shipping and duties, it may be cost prohibitive! I wish brands like ColourPop and Sydney Grace had additional distributors for other regions.
Urban Decay is the one that comes to mind–I feel like they used to have a strong identity, but it’s been clouded over the last five or more years. I also think they went from being consistent to becoming wildly inconsistent.
There’s a part of me that still loves Urban Decay, but they’ve discontinued so many of my favorite products (with no real replacements), and a lot of their newer releases have been underwhelming.